Scott Froschauer
The Word on the Street
Scott Froschauer
In this installation, reimagined street signs, the materials, colors, fonts, and installation techniques of street signs are hijacked to deploy positive and constructive ideas in place of the typically coercive and negative language the signs usually broadcast.
Scott Froschauer is an experimental artist who lives and works in Los Angeles. His background consists of an education in engineering, theoretical linguistics, science, art, computer programming, and business, with practical experience in fabrication, design, non-ordinary reality, experiential narrative, venture capital, counterfeiting, and breathing.